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About Kim Carlos
I have lived with obesity most of my life, and I spent fifteen years as a product marketer in regulated industries where clarity is the whole job.
Four years ago I started GLP-1 treatment and knew right away this was a bigger conversation than a three minute TikTok. So I made the podcast, helped found the GLP-1 community on TikTok, and became an advocate. Now I also consult for the companies in this space, so the products and services they build actually serve my community.
About The Plus SideZ
The Plus SideZ is science-backed conversation about obesity treatment, weight loss, and living with a chronic metabolic disorder. I co-host with Kat Carter, and we bring in obesity specialists, endocrinologists and bariatric surgeons alongside the real stories of our community. We combat misinformation with education from top experts, and we make room for the honest, vulnerable conversations that break stigma.
Plus SideZ Media is the work that grew out of it: education and support for patients, and consulting for the companies building in this space. Both sides serve the same goal, which is getting this community the care it deserves.
How I bridge the gap
Advocacy and patient support
One-on-one sessions, weekly support groups, a Circle community, and the podcast. I also work on education and policy, because a lot of what patients are up against is structural.
Consulting for brands
Patient insight and research, messaging and positioning, and growth and retention strategy for the clinical and non-clinical companies building in this space. I also speak at conferences and to internal teams.
Trusted by the GLP-1 community, and speaking with lawmakers about medication access and quality care.
Go-to-market strategy, with a specialty in messaging and positioning.
* Podcast ranking per Listen Notes global rankings.
Follow Kim on social
Daily conversation, live Q&A, and the community as it happens.
Follow the podcast
Clips, guest announcements, and the conversation between episodes.